Investment 2000 is an Australian investment promotion strategy closely linked to the Sydney 2000 Olympic Games. The partners in Investment 2000 - Westpac Banking Corporation, Telstra Corporation Limited, and the Australian and New South Wales Governments - intend to capitalize on the international exposure generated by the Olympics to attract foreign direct investment to Australia. To support this objective, Investment 2000 has been formally endorsed by both the Sydney Organizing Committee for the Olympic Games (SOCOG) and the International Olympic Committee (IOC).

Through a phrased, relationship-driven strategy, Investment 2000 aims to increase awareness of Australia's growing role as an integral part of many multinationals' 'value chain' strategies for the Asia Pacific Region. As part of this approach, specific case studies, personal testimonials and site visits are being used to provide examples of companies who have already chosen Australia as the location for at least some part of their regional operations and the strategic benefits of that decision.

During the past two years, Investment 2000 has introduced the 'new' Australian investment proposition to around 1500 companies in Europe, North America and Asia. Over 200 of these have subsequently visited Australia to take part in a series of unique business programs which provide international business leaders with a most time and cost effective opportunity to evaluate Australia's potential as a regional business location. These visits themselves have been the catalyst for a growing number of new investment decisions.

More information on Investment 2000 can be obtained through Investment 2000's website @ www.investment2000.com.au

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