General Motors started business in Asia Pacific in 1915 when it introduced Buick and Cadillac to Japanese consumers. Today, GM employs more than 11,000 people across the region and has assembly facilities and sales operations spanning 14 countries. In 1999, GM achieved a 3.9 per cent market share in Asia Pacific.

General Motors Asia Pacific operations established its headquarters in Singapore in 1993 to provide regional support, be closer to the markets and better positioned to respond to opportunities.

Over the next few years, General Motors anticipates that vehicle sales in Asia Pacific will grow at a faster rate than that of Europe and North America combined. With an established presence in the key markets of Australia, China, India, Indonesia, Japan, Philippines, South Korea, Taiwan and Thailand, GM seeks to maximise the challenges and opportunities ahead with a long-term objective of 10 per cent market share in the region.

GM's broad product portfolio in the Asia Pacific encompasses Opel, Saab, and North American brands in selected markets including Buick, Cadillac, Chevrolet and Saturn. In Australia and New Zealand, GM is represented by the Holden brand which features locally designed, engineered and produced vehicles in addition to Opel-sourced products. In the commercial vehicle market, GM is supported by Isuzu, its strategic partner throughout the region and the world. GM is also supported by two other regional strategic alliances - Suzuki and Fuji Heavy Industries.

GM's business interests go beyond cars and trucks in Asia Pacific. These include General Motors Acceptance Corporation (GMAC), GM Hughes Electronics Corporation, Allison Transmission Division and GM Locomotive Group.

More information on GM can be obtained through GM's website @ www.gm.com

Go Back to Sydney 2000 Sponsors