Effem Foods Pty Ltd is a subsidiary of Mars Inc. which is privately owned and worldwide the largest confectionary and petcare manufacturer. Effem Foods itself is a prominent marketer and manufacturer of fast moving consumer goods whose brands are market leaders in their respective segments.

Its operating divisions comprise Mars Confectionary, Uncle Ben's and Master Foods which respectively are leaders in confectionary, petcare and human foods. It is committed to decentralization and has an operating philosophy dedicated to satisfying consumer wants through supplying superior quality, value for money products.

Effem Foods also has a reputation for innovation. This is supported by extensive research and development facilities within each of its divisions. Effem Foods is also the leading Australian exporter of high value added processed foods.

Key brands include MARS, Snickers, M&Ms, Kenman, Pedigree, Whiskas, Dolmio, Master Foods, and Kan Tong.

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